Alix Earle isn’t just an influencer — she’s a movement. With over 7 million followers and a meteoric rise from relatable TikTok creator to national brand partner, she’s redefined what affiliate marketing looks like in 2024. Her name trends across platforms, and her Amazon Storefront consistently ranks among the top performers. While her rise may seem out of reach to the average creator, there are strategic decisions she made — and systems she uses — that any creator can learn from.

In this first volume of the Creator Playbook series, we break down how Alix uses Amazon’s influencer program, what makes her affiliate storefront so successful, and how you can build something similar — faster — with the help of tools like Markable that bring structure, insight, and scale to your content.

From GRWM to Amazon Goldmine

TikTok: alixearle

Alix Earle's signature "Get Ready With Me" (GRWM) videos began as casual, unfiltered glimpses into her daily routine. Over time, they've evolved into a masterclass in influencer-driven affiliate marketing. Her approach is straightforward, relatable, and remarkably effective:

• Authentic Engagement: Alix speaks directly to the camera, creating an intimate experience akin to FaceTiming a friend.
  
  
  

• Genuine Product Endorsements: She features products she truly uses and loves, steering clear of overly polished advertisements.
  
  
  

• Seamless Shopping Experience: All products are conveniently linked in her Amazon Storefront, allowing followers to shop effortlessly.
  
  
  

This blend of authenticity and accessibility fosters genuine trust among her audience—a crucial factor in driving conversions. According to industry benchmarks, TikTok influencer conversion rates typically range from 1% to 5%. Given Alix's consistent delivery and strong rapport with her followers, it's plausible that her conversion rates surpass this average.

The "Alix Earle Effect" is evident in the rapid sell-out of products she endorses. For instance, the Hero Cosmetics Mighty Patch, a hydrocolloid sticker designed to absorb pimple secretions, became Amazon's top beauty bestseller with over 145,300 reviews and a 4.6-star rating following her endorsement.

Her Amazon Storefront is meticulously organized into categories such as "Summer Skincare/Makeup," "MDW Outfits," and "Festival Season Necessities," enhancing the shopping experience for her followers. 

Alix's influence extends beyond beauty products. Her endorsement of the Loop Quiet 2 Ear Plugs, featured on her "Festival Season Necessities" list, contributed to the product's popularity, earning it a No.1 Bestseller ranking on Amazon. 

In essence, Alix Earle's GRWM videos exemplify how authentic content, strategic product placement, and a seamless shopping experience can transform casual viewers into loyal customers.

The Alix Earle Effect: What She’s Doing Differently

TikTok: alixearle

Why is her affiliate strategy so effective? Because it’s rooted in creator psychology and consumer behavior. Let’s break it down:

She Curates Like a Pro

Alix Earle's Amazon Storefront isn't just a collection of product links; it's a thoughtfully curated shopping experience designed to inspire and facilitate multiple purchases. By organizing her recommendations into themed Idea Lists—such as:

• Festival Season Necessities

• Everyday Skincare Routine

• Halloween Costumes

• Amazon Luxury Finds"

She creates a seamless journey for her followers, turning casual browsing into intentional buying.

This strategic categorization does more than just reduce friction; it encourages impulse purchases and increases the likelihood of multiple items being added to a shopper's cart. When followers explore a list like "Festival Season Necessities," they're not just looking for a single item—they're envisioning an entire experience, which often leads to purchasing several complementary products. This approach not only enhances the shopping experience but also boosts commission revenue for the influencer.

Moreover, Amazon's Influencer Program supports this model by allowing influencers to earn commissions on qualifying purchases made through their Idea Lists. This means that when a follower clicks on an Idea List and makes a purchase—whether it's an item on the list or another product during the same session—the influencer earns a commission. 

Alix's meticulous organization and understanding of her audience's needs exemplify how influencers can create a compelling and profitable storefront. By crafting themed Idea Lists that resonate with her followers' interests and lifestyles, she not only provides value but also maximizes her earning potential through increased engagement and sales.

She Follows Trends — But Makes Them Her Own

Alix Earle's ability to stay on-trend without compromising her authentic voice is a cornerstone of her success. She seamlessly integrates trending products and seasonal promotions into her content, ensuring that her recommendations resonate with her audience's interests and needs.

For instance, during Amazon Prime Day 2024, Alix curated a comprehensive list of 281 skincare and home goods items on her Amazon storefront, providing her followers with a one-stop shop for the best deals . Her selections included viral beauty products like the Laneige Lip Glowy Balm and the Dyson Airwrap, both of which were highlighted for their quality and effectiveness.

Alix's approach extends beyond product selection; she often demonstrates how to use these items in her "Get Ready With Me" videos, offering practical tips and personal insights. This method not only showcases the products' benefits but also builds trust with her audience. For example, she has shared her experiences with the Too Faced Better Than Sex Waterproof Mascara, providing honest reviews that help her followers make informed purchasing decisions.

By aligning her content with current trends while maintaining her unique perspective, Alix ensures that her recommendations feel genuine and tailored, rather than promotional. This strategy not only enhances her credibility but also fosters a loyal community that values her authenticity and expertise.

Authentic Product Demonstrations

Alix doesn't just mention products; she showcases them in action. Whether it's applying a new skincare product or styling an outfit, her demonstrations provide tangible value to her audience. This method aligns with consumer behavior trends, as a significant portion of users are influenced by seeing products used in real-life scenarios. Such demonstrations build trust and credibility, essential components in driving conversions.

Strategic Sales Funnel Integration

Every piece of content Alix produces is part of a larger, intentional strategy to drive traffic to her Amazon Storefront. By incorporating clear calls-to-action, direct links, and engaging captions, she ensures that interested viewers have a straightforward path to purchase. This approach mirrors effective marketing funnels, where awareness leads to consideration and ultimately, conversion.

By combining genuine product usage with a clear, strategic pathway for her audience, Alix Earle exemplifies how influencers can effectively turn content into commerce.

The Playbook: What You Can Start Doing Now

You don’t need Alix’s follower count to apply these tactics. Here’s your starting line:

• Join the Amazon Influencer Program — if you haven’t, apply now.
  
  
  

• Build your Storefront with real products you use and curate ideas. Think categories like “My Kitchen MVPs” or “Weekend Reset Kit.”
  
  
  

• Create GRWM-style videos that are personal and unscripted.
  
  
  

• Link your Storefront regularly across your content. Use Deeplinking and AutoDM to improve conversion.
  
  
  

• Post vertical videos across TikTok, Reels, and Shorts but also consider Pinterest and Snapchat.
  
  
  

• Review performance weekly to double down on what works and keep an eye on new viral product for inspiration.
  
  
  

Affiliate growth isn’t about going viral. It’s about showing up consistently, knowing what’s converting, and scaling what resonates.

How Markable Helps You Scale Like Alix

Alix has a team. So should you. Behind her aesthetic is a system: data, media strategy, and smart monetization. That’s where Markable comes in.

Markable is your strategic growth partner — built for affiliate creators who want more than a commission dashboard.

With Markable, you can:

• Create Deeplinks and send Auto DMs that engage and convert on autopilot

• Sync your Amazon, Walmart, and Target storefronts

• Access a network of brand deals, EPC opportunity and bonus commissions.

• Access advanced affiliate analytics and learn more about your performance

• Already part of the Amazon Managed Program: access our Boosting Program.
  
  
  

What’s the Boosting Program? We fund ads on your existing content to boost sales and split profit on sales we generate. 

We don’t just guide your strategy — we invest in it. If your content has shown organic traction, we put our ad dollars behind it to scale your reach, revenue, and impact. No creator ad budget required. 

Creator Playbook: Your Next Move

We created the Creator Playbook series to showcase what’s working — to spotlight the playbooks behind today’s affiliate elites. Alix Earle isn’t lucky — she’s smart, strategic, and consistent. Let us know who we should cover next? 

This is your sign to stop guessing. Start building. Stop linking and hoping — start linking and converting.

Markable is now accepting a new round of creators into our Boosting Program — a no-risk way to turn your best videos into your highest revenue streams. Fashion, beauty, home decor, and lifestyle creators — this is for you.

Apply now to see if you qualify for boosting. Don’t let your best content sit in your feed when it could be working for you 24/7.

Apply Here or email Nathan at nathan@markable.ai.

Let’s turn scroll-stopping content into revenue that scales.